Privacy Policy

Last updated: 18 September 2026

Perfect Eleven (“we,” “us,” the “Game”), operated by SportsMarket LLC, is a free browser game available at theperfecteleven.com. This policy explains what information is collected when you use the Game, how it is used, how long it is kept, and the choices you have. There are no user accounts, and we collect as little as possible — but the Game has grown, so this policy now lists everything it actually processes.

Information you choose to share

• Leaderboard entries — a display name and optional city, shown publicly beside your team or prediction on the boards. Please use a nickname rather than real personal details. From 18 September 2026 each new entry also stores a one-way hash of your browser’s anonymous identifier (below), so a Season Pass board you have not unlocked can still show you your own row; the hash itself is never displayed or sent to any browser.
• Predictions and votes — gameweek score calls, season predictions, Team of the Week picks, award picks and player up/down votes are stored server-side, keyed to an anonymous random identifier generated in your browser (no name attached unless you add one for a board).
• The Stands sign-up — posting to the fan wall asks for an email address, a display name and a city. The name and city appear publicly beside your comment; the email is stored to verify the account and is never shown, sold or used for marketing.
• Purchase email — if you buy Premium, Stripe collects your email for the receipt. If you later use “restore purchase,” we look that email up against Stripe’s records to re-verify your purchase. We do not use it for marketing.

Information created to run the Game

• Anonymous player identifier — a random string in your browser’s localStorage that keys your predictions and board rows. It is not linked to your identity.
• Entitlement tokens and device identifiers — after a Premium purchase we issue a signed token referencing your Stripe checkout session, and count the devices it is redeemed on (limit 3). These exist to honour your purchase and prevent shared-link abuse.
• Stripe verification identifiers — the checkout session ID Stripe returns is verified server-side against Stripe using our secret key, then referenced by your entitlement token. Payment card details never touch our servers; Stripe processes them under its own privacy policy.
• Referral codes — if you share or redeem a friend-discount code we store the code and its redemption count, not identities.
• IP addresses and server logs — processed transiently to rate-limit submissions, block abuse and keep the service up. IPs are not displayed and are not used to profile you.
• Push subscriptions — if you opt in to reminders, your browser creates an anonymous push endpoint we store solely to deliver the reminders you asked for. Turning notifications off in your browser stops delivery and lets us discard the stale subscription.
• Local game data — progress, streaks, settings, badges and your premium flag live in your browser’s localStorage, on your device, clearable any time via browser settings.

Providers we rely on

Hosting and serverless functions: Vercel. Data store for boards, predictions and entitlements: Upstash. Payments: Stripe. Advertising: Google AdSense. Analytics: Vercel Web Analytics (cookieless). Live football data: the official Premier League/FPL public feeds (no personal data involved).

Cookies and advertising

Current status: no ad units are displayed yet — the site is awaiting AdSense approval. The Google AdSense script is already loaded on our pages, however, and advertising technology can set or read cookies even before any ad is shown. The section below therefore applies now, not only after approval.

We use Google AdSense, which helps keep the Game free. The AdSense script is present across the site, including game and tool pages; where ads are actually displayed is controlled separately in our AdSense settings, and we exclude interactive game surfaces from ad placement. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. You can read how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.

• Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this and other sites.
• Opt out of personalised advertising at Google Ads Settings.
• Opt out of some third-party vendors’ cookies at aboutads.info/choices.

No advertising is being served on this site at present, and no consent message is currently displayed. Before advertising begins serving in the European Economic Area, the United Kingdom or Switzerland, a consent message will be shown using a Google-certified consent management platform, and you will be able to change or withdraw your consent at any time from the link that message provides. Where US state privacy laws apply, an equivalent choice will be offered.

Retention

• Predictions, Team of the Week picks and votes: kept for the season they belong to (up to ~1 year), then expire.
• Leaderboard rows, bracket and award entries, fan-wall comments and sign-ups: kept until they are removed. These lists are capped by volume rather than by time, so an old row drops off when enough newer ones arrive, or sooner if you ask us to delete it.
• Entitlement and device records: kept for the 12-month life of the purchase, then expire. Exception: a small number of early purchases were sold as lifetime unlocks rather than a 365-day season pass; those records are kept for as long as we honour the unlock, so the purchase can still be restored.
• Rate-limit counters and transient logs: minutes to days.
• Push subscriptions: until you unsubscribe or delivery permanently fails.

Deletion, correction and your rights

Email us to have a leaderboard row removed or renamed, a prediction entry deleted, a push subscription purged, or your purchase records located and deleted (deleting entitlement records will end premium access). We will act on verifiable requests within 30 days. Depending on where you live you may also have statutory rights of access, correction, deletion and portability — the same email is the way to exercise all of them.

Analytics

We use Vercel Web Analytics, a cookieless service, to understand aggregate, anonymous usage of the Game. This data is not used to identify individuals.

Children

The Game is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children. None of the prediction games involve an entry fee per prediction, betting, or cash prizes or items of value; some of them are included with the Season Pass.

Changes to this policy

We may update this policy from time to time. Material changes will be reflected by the “last updated” date above.

Contact

Questions about this policy, or any deletion/correction request? Email sportsmarketllc@gmail.com.